Benefits of Home Staging: Make a Good First Impression
Several savvy property developers, landlords, and real estate agents have invested in home staging to speed up sales of their houses and get the asking price.
So, what are the benefits of home staging, and what makes it so effective?
In this post, we'll answer both these questions.
Understanding How Professional Home Staging Works
The process of home staging involves dressing up your property in a neutral, yet attractive way. Since it makes the space more appealing to potential buyers, the process helps you sell it quickly and for a higher sale price.
Here's how it works:
A carefully designed and arranged space, withfurniture and soft furnishings, is more compelling than a bare room. It allows potential buyers to start imagining themselves living in it, which creates that emotional connection.
Examples of Typical Property Staging Practices
Decluttering and removing personal items
Rearranging, or removing furniture
Adding rental furniture to an empty property
Updating interior décor to add a fresh style with wide appeal
Adding or improving interior lighting to give indoor spaces warmth and highlight the home's unique features
A well-staged home is curated to highlight its best features, such as natural light, spaciousness, and unique architectural details, which are enhanced by tastefully chosen decor that complements the space.
Why Home Staging Works: The Visual and Emotional Impact on Buyers
Professional home staging is far more than simply playing with the furniture in the space; it’s about creating an emotional connection with potential buyers.
When looking for a property, buyers or renters are also seeking a lifestyle that a staged home can help bring to life.
If they like to hosting events, a beautifully set dining area or a welcoming living room might indicate to them that the home is ideal for receiving guests. It helps them see themselves in that space, and gets them thinking of how it would be living there.
Similarly, a neatly organised home office shows remote workers how suitable the property is for their needs.
These visual cues are critical in establishing an emotional connection with the property, which is often the deciding factor in their purchasing decision.
A house may seem perfect to the homeowner looking to sell, but a prospective buyer coming to view the property won't see through the current owner's clutter, artwork, and personal belongings to the potential that's hidden underneath.
A staging project turns a house into a blank canvas that draws out the potential of the space and makes it much easier for the would-be buyer or renter to envision their own style applied to every room. An empty room is just that; a blank canvas that might or might not look good once it's been decorated. However, a staged room allows potential buyers or tenants to see their future home.
The Benefits of Home Staging: Increase Your Property's Perceived Value for a Successful Sale
When you're listing your home, you want to create a strong first impression. You want the photographs and viewings to impress potential buyers. Home staging gives you that wow factor, making your property more memorable and appealing compared to other non-staged properties.
A wider appeal often results in more showings and, consequently, more offers. By reducing the amount of time a property spends on the market, staging not only accelerates sales but also helps avoid price reductions that might occur from a listing becoming stagnant.
Thus, staging is a crucial tool for maintaining market momentum and drawing attention in a crowded marketplace.
Higher Offers: Maximising Financial Returns Through Visual Appeal
A well-staged home skilfully presents the property as move-in ready, which is highly attractive to buyers who prefer a home that requires minimal personal effort to set up.
Buyers are often willing to pay a premium for the convenience and visual appeal of a property that looks finished and cared for. This perception of enhanced value is crucial and can significantly increase the property’s selling price, facilitated by a professional home stager.
Furthermore, staging can help showcase the property's full potential, helping buyers understand the space’s value, effectively allowing you to sell your property at a higher price.
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Staging Your Property Helps it Sell Faster
The impact of professional home staging is well-documented in the UK market. According to a survey by the Home Staging Association UK & Ireland, 77% of buyers and agents said staging made it easier for buyers to visualise the property as a future home and home staging generates a ROI of 8 to 10%.
This indicates that not only does staging make a property more attractive, but it also potentially increases its market value, allowing sellers to achieve a higher price. Furthermore, the survey revealed that staged properties sell faster than non-staged ones. A sped-up process can significantly reduce the carrying costs for sellers and free up their investment for new opportunities.
Incorporating Home Staging into Your Property Marketing Strategy
At BoxNine7, we redefine home staging options with our commitment to quality, sustainability, and client convenience:
Consciously Crafted: As one of the leading home staging companies in the UK, we partner exclusively with top-tier craftspeople across the UK & Europe to deliver premium products. Our approach is eco-conscious, focusing on locally sourced materials to minimise our carbon footprint. Learn more about our curated furniture packages and furniture rental in London.
Stress-Free Experience: Our services eliminate the hassle of dealing with furniture assembly and waste removal, making it easier for the homeowner to prepare their property for the market. Our logistics team handles installation and clean-up efficiently, and we can manage key exchanges if you cannot be present, ensuring a seamless process.
Rapid & Flexible: Understanding the pressures of time constraints and the need for flexibility in the property market, we offer rapid responses and speedy setups, alongside flexible contract terms. This agility helps minimise void periods, aiding clients in maximising their investments promptly.
Incorporating Property Staging into Your Strategy to Sell Your Home
To effectively harness the benefits of staging a property for sale, follow these structured steps that outline BoxNine7’s comprehensive process:
Get in Touch: The first step in our collaboration begins when you reach out to us with your floor plan and provide essential details about your property, including its location and value. This information enables us to tailor a specific quotation that aligns perfectly with your property’s unique characteristics.
Quotation: After reviewing the details you've provided, we will generate a tailored quotation designed to showcase your property to its fullest potential, incorporating essential home staging tips.
Site Visit: Upon your approval of the quotation, we will conduct a site visit to confirm the inventory details and raise the invoice. This visit is a crucial step to ensure that every aspect of the staging aligns with the physical context of your property.
Design: Once the invoice is settled, your personal interior designer will begin crafting the staging design. Our design team will select furniture and décor from our exclusive range of high-quality suppliers in the UK and Europe, each piece chosen to enhance and optimise your property’s appeal.
Installation: On the designated day, your designer along with our dedicated Logistics team will oversee the delivery and installation of the staging furniture. This step transforms your property into a visually appealing and market-ready home, ensuring that every element is perfectly in place, thanks to the expertise of a home staging professional service.
By following these steps, you can ensure that your property is not just listed but showcased in a manner that maximises its marketability and appeal. BoxNine7’s detailed and client-focused approach guarantees that your home staging experience will be smooth, professional, and tailored to meet the specific needs of your property.
Why Hire a Home Staging Company To Stage a Home?
Home staging is not merely a tactical move—it's a transformative approach that enhances property perceived value and marketability. For those involved in selling or renting properties in London, we at BoxNine7 offers a unique, effective service that promises not just a visually appealing presentation but also a smart, sustainable investment.
Learn more about our Curated furniture packages here, or get in touch with a member of our team today!